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Monday, January 8, 2024

Buffalo Trace and Chris Stapleton Introduce Traveller Whiskey

Sazerac owned Buffalo Trace has announced a new blended whiskey that was produced under the supervision of Buffalo Trace Distillery's Master Distiller Harlen Wheatley in collaboration with Chris Stapleton.

Harlen Wheatley says:
When making art – and we really do think that both Chris' music and the whiskey we make at Buffalo Trace is art – you experiment, test, adjust, and don't give up until you've got it right. That's why we experimented with more than 50 blends before agreeing that Blend No. 40 would be it for Traveller.
Chris Stapleton says:

Partnering with Buffalo Trace Distillery and Harlen Wheatley feels like a bucket list scenario for me. Some things just make total sense – and this is definitely one of those things. Bottles from barrels that Harlen has cared for have been with us for every note we've ever recorded, backstage before shows and in all the moments we've celebrated along the way. I believe what we've achieved with Traveller Whiskey not only represents our shared history but also a common artistic vision and uncompromising standards of taste. I couldn't be prouder of what we've made.

This new whiskey is bottled at 90 proof (45% alcohol), comes in with a $39.99 MSRP, and carries the following tasting notes:

Nose: vanilla, aged fruit and buttery shortbread are rounded off by caramel and a touch of oak.

Taste: Oak, sweet maple, tart currant and leather. The flavor profile also showcases a touch of sweetness, followed by spice, toasted nut and oak flavors

Finish: Robust

My Take

I've never been a fan of celebrity endorsed and branded whiskeys and bourbons. On the whole, these tend to be more style than substance. The price feels a bit high for a blended whiskey without an age statement. I also know nothing about Chris Stapleton, but it bothers me he spelled Traveller with two 'L's' so that's another negative with this one for me. 

What do you think? Drop a note in the comment box below. 


Source: Sazerac

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