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Monday, August 28, 2023

Old Forester Announced 2023 Birthday Bourbon Release and Sweepstakes

Brown-Forman brand Old Forester has announced the 2023 release of their highly-coveted Birthday Bourbon. New this year is that in addition to bottles being available throughout the country, there will also be national sweepstakes running August 24 through August 31, 2023 where winners can pick up their bottles at the Old Forester Distillery in Louisville (details below). 

Old Forester Master Taster Melissa Rift says:
Every year, Birthday Bourbon is a unique opportunity for lovers of Old Forester to taste a snapshot of bourbon that was laid down over a decade ago. This year's 12-year-old offering serves up a classic Old Forester profile that honors (Old Forester creator) George Garvin Brown's ongoing legacy.
Bourbon Release

This edition has been aged 12 years in Warehouse I, 5th floor (no idea why this matters). The batch is made up of 103 barrels worth and comes in at 96 proof (48% alcohol) and carries a $169.99 MSRP. It carries the following tasting notes:
  • Nose: Bright candied citrus and floral overtones give way to rich turbinado sugar and roasted coffee beans as slight cedar and charred oak round out the nose.
  • Taste: Subtle citrus with heavy notes of dark honey, molasses and charred oak.
  • Finish: a dry toasty oaked caramel with lingering bittersweet tannins.

The sweepstakes will run from August 24, 2023 at 9am through 9am on August 30, 2023 with winners announced on September 2, 2023. Bottles will be available for pickup at the distillery between September 8, 2023 through December 23, 2023. You can enter the sweepstakes at:

My Take

I have no idea of the significance anytime a distiller mentions where the bourbon was aged. It always makes me laugh like the average consumer is that familiar with their warehouses and locations. 

The sweepstakes is very confusing. The press release stated it went through August 31, but the official site says 9am on the 30th. In order to be safe, I'd recommend entering immediately if you have the means to get to Louisville. 

This bourbon is always in demand and people are paying way more than the $170 retail price on the secondary market. This or an OHLQ lottery is our only chance to purchase at retail. My recommendation is to enter the sweepstakes and hope for the best. 

What do you think? Drop a note in the chat below. 

Source: Old Forester

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