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Monday, April 22, 2019

Bourbon & Whiskey Quick Hits - April 22

Welcome to the latest installment of our Bourbon & Whiskey Quick Hits. This is our roundup of bourbon and whiskey news that are important, but aren't big enough to warrant an article on their own.

  • Diageo and Jiangsu Yanghe Distillery form joint venture called ‘Zhong Shi Ji' - Diagio, maker of such spirits as Bulleit, Crown Royal, and Johnny Walker, announced a joint venture with Chinese Distillery Jiangsu Yanghe to create a new product called Zhong Shi Ji. They are billing this new product as:

    'A premium taste of East and West’. This new-to-world whisky is carefully and specially crafted by master blenders and distillers from Scotland and China.'

    Zhong Shi Ji is a collaboration between Diageo Scotch Whisky master blender, Craig Wallace, and a China Alcoholic Drinks Association's Chinese Baijiu master, Zhou Xinhu and is an attempt to reach the $178 billion dollar Chinese spirit market. No word on the profile of the product or the suggested price. 


  • Four Roses Distillery Announces the Completion of their $55 Million Dollar Expansion - After first breaking ground in 2015, Four Roses has announced the completion of their $34 million improvements to their Distillery in Lawrenceburg, Kentucky, and $21 million at their Warehouse & Bottling Facility in Cox’s Creek, Kentucky.

    The Distillery improvements saw the addition of two new buildings as well as new column and doubler still. With the improvements, Four Roses is able to double their production from 4 million to 8 million proof gallons per year (130,000 barrels). 
  • University of Kentucky and Jim Beam partner to create the James B. Beam Institute for Kentucky Spirits - If college students are looking for a formal education on drinking, look no further than the University of Kentucky, which has partnered with Jim Beam, thanks to a $5 million dollar gift, to create the James B. Beam Institute for Kentucky Spirits.

    From a joint statement, this new institute will 'Educate the next generation of distillers through a curriculum that covers the skills needed to succeed in the distilled spirits industry at the undergraduate, graduate and professional levels.'

    Classes in the program will include engineering, chemistry, business, law, horticulture, forestry, food science, and entomology to address spirits industry needs in sustainable agriculture, research and development, and more.

    This is Jim Beam's largest ever philanthropic gift and represents a continued commitment to bourbon and the state of Kentucky. Fred Noe, Jim Beam’s Seventh Generation Master Distiller, says:

    “With the continued global growth of Bourbon, we need to focus on educating the next generation of distillers, scientists and engineers who can tackle the needs of this industry well into the future, and there’s no better place to make Bourbon than right here in Kentucky.”
As always, stay tuned to ColumbusBourbon.com for bourbon and whiskey news with our reviews publishing on the 1st and 16th of every month. 

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