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Friday, May 6, 2022

Luxco Introduces Alias Straight Rye Whiskey

Luxco (which operates as MGP's Brands Division) has introduced a new brand and whiskey called Alias Straight Rye Whiskey. The whiskey is distilled at  Luxco's Ross & Squibb Distillery in Lawrenceburg, Indiana.

Fletcher Buchman, VP of Marketing at MGP Ingredients says:
The super- and ultra-premium spirits categories continue to grow, and within the whiskey category, rye continues to rise in popularity. Alias is perfectly positioned in this growing category, and it provides us an opportunity to showcase rye whiskey from our Ross & Squibb Distillery. We believe rye fans and lovers of all whiskey types alike will truly enjoy what Alias has to offer.

Alias Rye is bottled at 90 proof (45% alcohol). It's made with a mash bill that is 51% rye, 45% corn and 4% barley malt and offers the following tasting notes:

Nose: A balance of sweet fruit and rye spice complemented with slight hints of mint

Taste: Forward notes of caramel, vanilla and fruit

Finish: A bold rye spice finish

Additionally, to support the launch Luxco is conducting a write-in contest to win a six-day, travel-expenses-paid distiller course at Moonshine University. Consumers 21 and older can visit the Alias website ( and respond in 10 words or less to the contest question: "What does a scholarship to Moonshine University mean to you?" Contest entries will be accepted between May 2 and August 30, 2022.

My Take

I've never heard of Moonshine University and not sure if it's full accredited like Bovine University... however, it is low-hanging fruit to enter the contest. I love that it's 10 words.... OR LESS. Sadly, they wanted a bunch of personal information including phone number so I passed on entering. 

In terms of the release, it's hard to say when the price isn't known and no age statement was provided. I reached out to Alias to see if it would be available in Ohio and they said only at Walmart (of all places!), which I'm not sure if that's correct since everything is allocated through the State. This product isn't showing up on the State allocation website yet, but Ohio is usually behind other states when it comes to new products being available. 

It's always interesting when new brands come. Alias is being marketed as 'Forgotten Names, Unforgettable Flavors', which is a nod to "our country's early female distilling pioneers, many of whom used their initials to hide their gender in order to own and operate distilleries." What's interesting is they didn't include any of the names or initials of these women. Anyway, new brand... first product. I'll be keeping an eye out for Alias news in the future and will continue to keep my wonderful readers up to date. 

What do you think? Drop a note in the comment box below. 

Source: Luxco 

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