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Tuesday, December 14, 2021

Jim Beam Announces Jim Beam Bourbon Cream

Jim Beam has announced the limited release of Jim Beam Bourbon Cream. For those who have never had bourbon cream... Buffalo Trace is the gold standard and lots of other distillers are getting into the act. 

Veronique Mura, vice president of marketing for Jim Beam at Beam Suntory says of this release:
Jim Beam has been bringing people together for life's everyday moments, as well as the most meaningful ones — like family time over the holidays — for over 200 years. 'Getting to the Good Stuff' means more meaningful moments with family and friends, and Jim Beam Bourbon Cream is the perfect cocktail pairing to savor these moments. Jim Beam's Bourbon Cream is the newest indulgent innovation that makes the perfect drink to toast to special moments with — like finally being able to savor time with family once that holiday to-do list is complete.

Jim Beam Bourbon Cream comes in at 30 proof (15% alcohol) and carries an MSRP of $19.99 and will be available at select retailers nationwide.

My Take

Bourbon cream is absolutely wonderful. It's one of my favorite things to drink... either over ice or added to coffee. Buffalo Trace has always been my go-to, but it's awesome to see other options coming to market. If you are new to bourbon cream, my advice would be to start with the Buffalo Trace... if you are already familiar, the Jim Beam is another option to add to the rotation. 

What do you think? Drop a note in the comments below. 

Source: Beam Suntory

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