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Tuesday, September 28, 2021

Lux Row and Ducks Unlimited launch Daviess County Double Barrel Bourbon

In one of the strangest co-branding partnerships I've seen, Lux Row and Ducks Unlimited (DU) have announced the launch of Daviess County Double Barrel Bourbon.

DU Managing Director of Corporate Relations Jim Alexander says:
We are thrilled to have Lux Row Distillers as an official licensed partner of DU, and we're excited to see this high-quality bourbon come to life. Daviess County Double Barrel Bourbon is certain to be highly sought after by DU members and supporters, and we're proud of our partnership with the team at Lux Row Distillers.

This release was created by Lux Row Master Distiller and Ducks Unlimited member, John Rempe. This release is finished in Missouri white-oak barrels with toasted heads and features a mash bill similar to other Daviess County Bourbon variants. Daviess County Double Barrel Bourbon comes in at 96 proof (48% alcohol) and carries an MSRP of $49.99. 

My Take

It wasn't expressly stated, but I'm fairly confident this will find it's way to Ohio. There is what looks like a placeholder on the State website describing it and having the same $49.99 price. In terms of the product... it's a very interesting partnership. Ducks Unlimited is dedicated to the conservation of wetlands so people can continue to hunt and shoot ducks. This isn't a charity that I care about and I'm sure contributions to DU are baked into the price. If this is something you're passionate about, this could be a good bourbon to give a go... otherwise, I think consumers are probably paying an inflated price for a partnership that doesn't have an impact in their day-to-day. 

Source: Lux Row

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