Bulleit to Become Newest Member of the Bourbon Trail with the Opening of the Bulleit Distilling Co Visitor Experience

The newly created Bulleit Distilling Co. Visitor Experience is scheduled to open to the public on June 25th becoming the 17th stop on the famed Bourbon Trail. The visitor center is located in Shelbyville, KY, which is located approximately 30 miles from downtown Louisville and Lexington and will offer unique experiences that hope to differentiate Bulleit from other stops.

Some of the unique features of this brand new visitor experience include signature cocktails at the new Bulleit Distilling Co. cocktail bar, a multi-sensory tasting experience, custom labeling, and a fully stocked gift shop.

This new visitor center was built with sustainability in mind. Some of the design considerations were working with the non-profit Oceanic Global to help with the tasting experience to help reduce the amount of single-use plastics to making a commitment to use 100% renewable energy by 2030.

Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America says:

"We wanted the Bulleit Distilling Co. Visitor Experience to be reflective of our approach to flipping the script on the whiskey category by curating an immersive, personalized consumer journey steeped in design, technology and of course, our delicious family of high rye whiskeys. From our work with Oceanic Global to ensure we're making sustainable, environmentally conscious decisions, to partnering with The University of Kentucky to bring an organic garnish garden to our cocktail bar, we're continuing to make friends on the modern frontier to help us bring consumers amazing experiences."

The new visitor center is open to people of all ages and will offer tours on the hour with the first tour at 10:00am and last tour at 3:00pm for a price of $20 per person (free if under 18). Tickets will be available for purchase on-site and also ahead of time at www.Bulleit.com. 

The distillery tour will provide a behind-the-scenes tour of the Bulleit Distilling Co., including the control room, our grain, yeast & mashing, fermentation, distillation and maturation. Following the tour, guests will have the opportunity to enjoy a heightened multi-sensory tasting of the Bulleit Frontier Whiskey portfolio.  

The visitor center hours are Tuesday-Saturday, 9:30 a.m. – 4:00 p.m. ET. and is located at:

3464 Benson Pike

Shelbyville, KY 40065

If you happen upon the new Bulleit digs, be sure to drop a note in the comments. 

Source: Bulleit