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Monday, February 26, 2024

Maker's Mark to Recognize 'Spirited Women' with Personalized, Limited-Edition Label

Maker's Mark, the iconic handmade Kentucky bourbon, today announced its support of Vital Voices, a leading nonprofit investing in female leaders taking on the world's greatest challenges, with a limited-edition label designed by renowned artist Gayle Kabaker. In honor of Women's History Month, consumers are invited to order the complimentary Maker's Mark label at and personalize it with the name of an inspirational woman in their lives.

Alyse Nelson, President and CEO of Vital Voices says:

Vital Voices is thrilled to join Maker's Mark in this collaboration to amplify the power of women. We deeply appreciate their support in our mission to advance women leaders and our world.

Gayle Kabaker, a longstanding partner of Vital Voices, has a history of creating art that showcases women who use their power to empower others and was inspired to illuminate the organization with Maker's Mark.  Kabaker's limited-edition label depicts her interpretation of a spirited woman in acrylic gouache, inspired by the wildflowers of Kentucky and the colors of the Maker's Mark palette. 

Rob Samuels, Managing Director of Maker's Mark and 8th generation whisky maker

As a brand co-founded by my grandmother Margie Samuels more than 70 years ago, Maker's Mark continues to be guided and grown by incredible women defining what's next in the industry. We are privileged to continue our commitment to women making an impact in their communities and support the meaningful causes that drive Vital Voices.

While Bill Samuels, Sr., Margie's husband and Maker's Mark co-founder, was focused on creating the highest-quality bourbon, he celebrated and empowered Margie to build the brand and brand experience – forever changing the course of spirits branding in the industry.  The shape of the bottle, the look of the label, the signature red wax topper, and even the name are all thanks to Margie. Among the first women to be inducted into the Kentucky Bourbon Hall of Fame, Margie also championed the importance of the Kentucky distillery's aesthetic and emphasis on tourism, planting the seed for what is now the Kentucky Bourbon Trail.

The ongoing contributions of women at Maker's Mark can be seen in all aspects of the brand, from the product development and leadership of Star Hill Farm, the home of the Maker's Mark Distillery, to the brand's sustainability initiatives and global brand representation. While staying true to the founders' flavor vision: a full-flavored, soft red winter wheat bourbon with a smooth finish, Maker's Mark continues to shape the brand's future through purposeful, flavor-driven innovation.

Throughout the year, consumers can create a custom Maker's Mark gift for anyone with the brand's personalized label program. Labels are currently available for 750mL bottles, which must be purchased separately and recipients must be 21+. For additional information about Maker's Mark, please visit and share your personalized label at @makersmark on Instagram.

My Take

Love this. I think it's cool anytime you can customize a bottle. I also love that Maker's Mark is doing something for Women's History Month. Women are making great strides in representation in the whiskey industry and this is another step in the right direction. 

What do you think? Drop a note in the comment box below. 

Source: Maker's Mark

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