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Saturday, April 29, 2023

Lux Row Announces Rebel 100 Rye

Lux Row Distillers announced the newest variant in the Rebel brand family: Rebel 100 Straight Rye Whiskey. Rebel 100 Rye will retail at a suggested price of $19.99 per 750 ml bottle.

Eric Winter, brand manager for Rebel says:
Based on the continued success of both Rebel 100 Kentucky Straight Bourbon Whiskey, we've elevated the proof of its rye counterpart. Rebel 100 Rye drinkers still will enjoy the award-winning smooth, spicy rye flavor of Rebel Rye at a proof level that amplifies its taste profile and stands out even better in classic cocktails.

Rebel 100 Rye contains a mash bill of 51% rye, 45% corn and 4% malt and 'features a spicy nose that opens into rich rye flavor balanced by hints of vanilla'. Like the name says, this comes in at 100 proof (50% alcohol). 

My Take

Nice to see a cheap option come in at a 100 proof level and at a great price point. This is worth checking out if you're looking for a good rye mixer or want to give a cheaper option a try. 

What do you think? Drop a note in the comment box below. 

Source: Lux Row Distillers

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