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Monday, June 6, 2022

James B. Beam Distilling Company Launches Hardin's Creek Brand

The James B. Beam Distilling company has announced the creation of a new brand called Hardin's Creek that will be specialize in 'highly limited and rare releases'. This will be an ongoing brand that releases some of James B. Beam Distilling Co.'s rarest and most unique liquids on an annual basis.

This year's inaugural Hardin's Creek series will launch with two expressions: Jacob's Well Kentucky Straight Bourbon Whiskey, a blend of a 16-year-old traditional bourbon and one 15-year-old high-rye bourbon, and Colonel James B. Beam Kentucky Straight Bourbon Whiskey, a crafted young whiskey.

Freddie Noe, the newly appointed Master Distiller of the Fred B. Noe Distillery states: 

We couldn't be more excited to launch Hardin's Creek, particularly after the refresh of the James B. Beam Distillery and the opening of the Fred B. Noe Distillery. This has been a long time in the making, and I can't wait to share it with the world. Every detail, from the blending techniques to the labels, draws inspiration from centuries of our family's history, paying homage to our heritage while looking towards our future.

The two releases are:

  • Jacob's Well - 54% alcohol (108 proof) - $149.99

    Nose - Sweet vanilla and caramel paired with hints of rich oak
    Taste - Oak and char married with stone fruits
    Finish - Smooth with lingering notes of vanilla and brown sweets

  • Colonel James B. Beam Kentucky Straight Bourbon Whiskey - 54% alcohol (108 proof) - $79.99

    Nose - Robust vanilla and caramel notes
    Taste - Deep and complex flavors of vanilla, nuts, and oak
    Finish - Long and full finish

No locations were announced where this new brand will be available. 

My Take

Those bottles look awesome and I have a feeling they'll be hard to find. Especially the Jacob's Well... a 15-16 year blend for $149.99 is going to spur a ton of demand. If you see this out in the wild, this is a no-brainer to pick up a bottle at the retail price. 

What do you think? Drop a note in the comment box below. 

Source: Beam Suntory

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