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Wednesday, December 29, 2021

Four Roses Opens Expanded Distillery Visitor Center (lots of pictures!)

Four Roses has announced the opening of their expanded visitor center. The updated visitor center comes in at 14,446-square-feet and is designed to inform and educate guests about Four Roses’ bourbons, its distilling process, and its unique history. 

To design and build the visitor center, Four Roses partnered with Louisville-based architecture firm Joseph & Joseph + Bravura, the same firm that in 1910 designed the distillery itself, which is now listed on the National Register of Historic Places. The new building is modeled after the existing Spanish mission-style structures unique to Four Roses and this part of the country. The interior space has an accompanying 3,850-square-foot outdoor covered patio and cocktail area. 

Kentucky Governor Andy Beshear says:

This new visitor’s center is another exciting accomplishment for Four Roses, the Anderson County community and Kentucky’s $8.9 billion tourism industry. Guests will be able to experience our world-famous, signature spirit with this historic distiller, a founding member of the Kentucky Bourbon Trail. I want to thank the Four Roses team for their investment in this community and commitment to the Kentuckians and visitors from around the world who will walk through the doors here.

The expanded visitor center will allow Four Roses to potentially double the amount of visitors they can receive each year. For context, they had nearly 85,000 guests in 2019.  

The new visitor center includes the following:

  • Bar 1888 – named for the year the Four Roses name was first trademarked, with offerings from Four Roses’ current bourbon portfolio and specialty cocktails. In addition, Bar 1888 will offer selections from Four Roses’ highly acclaimed annual releases from the Limited Edition Small Batch series
  • The Al Young Archive Collection – an interactive display showcasing the range of Four Roses bottlings from throughout its 133-year history. The display is named for the beloved Al Young, who spent more than five decades in various roles at the distillery, including recording and sharing the rich history of Four Roses through years of research into archives and artifacts
  • Four seated tasting rooms offering a space for enhanced educational experiences
  • Enhanced tasting experiences, including an exclusive opportunity to taste individual selections from Four Roses’ ten bourbon recipes that are used to create its core product line
  • Expanded retail gift shop with Four Roses’ Bourbon products and other branded merchandise for sale
  • Outdoor patio space where visitors can enjoy the beautiful distillery grounds.
Distillery business hours are: Wednesday – Saturday from 9 a.m. to 4 p.m. | Sunday from noon to 4 p.m.

It is located at:
1224 Bonds Mill Road
Lawrenceburg, KY 40342

It's recommended to book a tour in advance to ensure availability. 

My Take

My wife and I had the pleasure of touring Four Roses in 2019. You can check it out here. We had a great time so having an updated visitor center is a big plus and I'm looking forward to checking it out in the future. 

What do you think? Drop a note in the comments below. 

Source: Four Roses

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